Purple Purse

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One in four women in America will experience domestic violence in her lifetime. And almost all victims stay in or return to an abusive relationship because of financial abuse. In October, during Domestic Violence Awareness Month, Americans can make a difference. 

The Allstate Foundation is excited to announce the 2018 Purple Purse, a friendly fundraising competition for qualified 501c3 nonprofits from around the country.   The Purple Purse Flash Fundraiser launches on Wednesday, October 2, at 12 p.m. ET and runs through Tuesday, Oct 31, at 1:59:59 p.m. ET. 

The organization that raises the most during the Purple Purse Fundraiser wins a $100,000 donation!  And the best part of the Flash Fundraiser is that each nonprofit keeps all the funds they raise to help move the needle on their important work. 

About The Allstate Foundation
Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation (NYSE: ALL). Through partnerships with nonprofit organizations across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity. With a focus on building financial independence for domestic violence survivors, empowering youth and celebrating the charitable community involvement of Allstate agency owners and employees, The Allstate Foundation works to bring out the good in people’s lives. For more information, visit www.AllstateFoundation.org. 

About Allstate Foundation Purple Purse Allstate Foundation Purple Purse is the longest running national campaign focused on ending domestic violence through a proven solution: financial empowerment services for survivors. The Foundation has invested over $60 million and helped more than 1.3 million survivors recover their financial independence and break the cycle of domestic violence. Please visit PurplePurse.com for more information.